Your business is already up and running — but the next stage of growth needs a system
Want to understand the numbers
See your profit, control cash flow, and make data-driven decisions
Want to systematize your business
Document your processes and standards, and set up a team training system
Ready to scale
Enter new markets, grow your network, or build a franchise.
THE EXTENDA TEAM WILL:
01
Get your numbers in order
Assess the business's financial health, set up management accounting, and build a system to monitor key metrics
02
Build a system
Document processes and standards, structure a knowledge base, and create a team training and onboarding system
03
Prepare for scaling
Map out a growth model and, if franchising is your chosen path, create a complete system for launching and growing your franchisee network
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
THINK BIG. EXTEND!
MEET THE FOUNDERS
Alyona Shpachenko
20+ years in business, 13+ years in franchise development
BACKGROUND:
Export Director, L’Oreal Ukraine
Course creator: — MoneyTalks: Business Finance — TeamTalks: Building a Team
Business scaling experience: — CEO of a salon chain (17 locations, 320 employees) — Franchise startup founder: 0 to 97 locations in 5 years
Development Director, GхBar international franchise network: 60+ franchises across 14 countries
Co-owner, GхBar Madrid
Yunna Bulatnikova
16+ years in education, 11+ years in Instructional Design
BACKGROUND:
Head of Education: internal training for GxBar franchise partners
Instructional designer: — NOM — building a lovemark brand — MoneyTalks — business finance in plain language — FranchRise — creating, refining, and launching a franchise — Diia.Osvita — development of 5 educational series
Founder of creat’ed, an agency specializing in educational product development
WE BUILT EXTENDA TO STREAMLINE YOUR DAILY OPERATIONS — AND TAKE YOUR BUSINESS TO THE NEXT LEVEL
READY TO EXTEND?
Scaling isn’t just about franchising. It’s finances that add up. Processes that can be repeated. And a model that lets a business grow
SERVICES
FINANCE / Make growth profitable /
Understand the numbers. Manage profit. Calculate growth
For
businesses that are growing or planning to grow but don’t have a transparent financial system, don’t understand the economics of new locations/directions, or want to stress-test their financial model before scaling
KNOW IT
A check of the company’s financial health: we analyze available data, identify risks, and assess the accuracy of the reporting.
Within a few days, the owner gets a clear picture — where the business is losing money and what to focus on
Result
A diagnostic of the business’s financial health: key problems and risks, points where money is being lost, and a list of priority actions to address them.
We build the company’s financial system: a cash flow statement, a P&L, and a balance sheet.
The owner finally sees real profit — not the profit that just “seems” to be there — and gets a working tool for controlling cash flow
Result
A management accounting system set up around three key reports — Cash Flow, P&L, and Balance Sheet — with clear metrics for tracking profit, expenses, and cash in the business.
Ongoing support. Our finance team maintains the company’s reporting on an ongoing basis and keeps the owner up to date on cash flow and profit. From overall business profitability down to the margin on each individual product or service — you can see what’s making you money and what’s costing you
Result
Up-to-date financial metrics every month and ongoing control over the business’s economics: profitability, margins, cash flow, and performance of individual segments, products, or services.
Businesses where a lot rests on the owner and key people, where everyone works “their own way,” and where it takes a long time to get new hires up to speed
OPERATIONS CORE
For companies that want to standardize their team's work, document their workflows, and prepare the business for growth, investment, or scaling
Step 1
Internal Process Audit
We analyze your business structure, team roles, operational inefficiencies, and key workflows.
Duration: 2 weeks
Step 2
Business Process Documentation
We map out your core processes: sales, service delivery, operations, communications, task management, and team collaboration.
Duration: 2 weeks
Step 3
Standards and Regulations
We develop SOP documents, internal work standards, checklists, and process execution guidelines.
Duration: 2 weeks
Step 4
Knowledge Base
We build a unified, structured company knowledge base in Notion for your team.
Duration: 2 weeks
Result
A systematized business with documented processes, clear operational standards, and a solid foundation for growth.
Team training system. We build a training and onboarding system that helps new hires get up to speed faster, passes on company standards, and keeps a consistent level of knowledge across the team
What this can include:
— designing a training and onboarding structure for different roles and positions — creating training programs for employees — writing scripts and producing training videos — developing presentations, instructions, checklists, interactive cards, and other training materials — building a knowledge-testing system: tests, practical assignments, case studies, and simulations of real work situations — developing materials for employee onboarding and certification — design and visual styling of training materials — structuring and uploading content to an internal learning platform — if needed, selecting and setting up a learning platform for the team
Timeline and cost of work determined individually based on the client’s request, scope of work, and training format.
Result
A ready-made learning system that lets the company systematically onboard new employees, pass on its work standards, and test the team’s knowledge — without constant involvement from the owner or key managers.
Companies with a proven business model who want to grow through franchising in Ukraine or abroad — from a readiness check to a full launch of the franchise system
FRANCH CRASH TEST
Franchise-readiness check
Step 1
Kickoff meeting
We ask questions that help you understand whether your business is ready for franchising, and answer any questions you have.
Duration: 1.5 hours
Step 2
Analysis of financial performance and existing business standards
After the meeting, we run a diagnostic of the existing business to assess its sales prospects.
Duration: 2 weeks
Step 3
Action Plan presentation
We hold a final meeting to present the analysis results and a concrete action plan: what needs to be refined to prepare the business for scaling.
Duration: 1.5 hours
Result
A diagnostic of the business's 'weak spots' and what to do about them; an action plan for turning the business into a franchise, including a projection of potential profit from scaling.
Restaurant/Hospitality group comprising: Food Spot, Pie Spot Pizza, Pie Spot Burger Club, KYIVKRAUT, and SPELTA
Request
Develop an international franchise with a full documentation suite
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
03
Marketing & Sales Tools
Developed an ideal partner profile
Prepared a franchise presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Designed and developed a franchise sales website
Package: STANDARD
KLO
National Gas Station Chain
Request
Build a comprehensive franchise system to expand the network
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
Package: STANDARD
MINISTRY OF SHAWARMA
Fast-food chain
Request
Develop a franchise model to scale the chain
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
Package: STANDARD
KYI BAR
Conceptual Bar & Bottled Cocktail Shop, Kyiv
Request
Develop a franchise model to scale a unique concept
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
03
Marketing Materials
Developed an ideal partner profile
Prepared a franchise presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Created negotiation scripts
Package: STANDARD
LYSTVA
Flower Boutique Chain
Request
Create a franchise to scale a unique concept
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
03
Marketing Materials
Developed an ideal partner profile
Prepared a franchise presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Developed negotiation scripts
Package: STANDARD
HOPSCOTCH MONTESSORI
International children's school network (ages 0–12) Toronto & Tokyo
Request
Develop an international franchise with a full documentation suite
What we did
01
Franchise Business Model
Defined the franchise format
Built a financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
02
Franchise Package
Drafted the franchise agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Developed the franchise handbook
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Created franchisee training materials
03
Marketing Materials
Developed an ideal partner profile
Prepared a franchise presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Created negotiation scripts
Package: BASIC
TTSWTRS
Ukrainian designer fashion label with international recognition
Request
Streamline business processes and develop marketing materials
What we did
01
Marketing Materials
Developed an ideal partner profile
Prepared a franchise presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Created negotiation scripts
02
Business Process Optimization
Conducted a full departmental audit
Established SOPs
?
What’s included: work regulations, processes, and quality requirements.
Developed service standards
?
What’s included: customer service principles, response times, and service quality benchmarks.
Package: FULL
CLINIC 119
A network of modern dental clinics with 4 branches in Kharkiv, Ivano-Frankivsk, and Kyiv
Request
Building a complete franchise system with a full set of documents
What we did
01
Ran a financial diagnostic and set up the business’s financial system
Structured income and expenses
Identified which areas actually generate profit
02
Developed the franchise business model
Defined the format
Built the financial model
?
What’s included: investment structure, revenue sources, operating expenses, break-even point, revenue and profit forecasts, initial franchise fee, royalties, and marketing fees.
Set franchisee requirements
03
Prepared the complete franchise package
Drafted the legal agreement
?
What’s included: rights and obligations of both parties, brand usage terms, financial obligations, cooperation period, termination procedure, and confidentiality terms.
Created the franchise book
?
What’s included: business launch and operations guidelines, checklists, quality standards, team requirements, marketing recommendations, and FAQ.
Prepared the training materials
04
Created tools for selling the franchise
Built an ideal franchisee profile
Prepared a presentation
?
What’s included: the franchise's unique value, business model, financial metrics, franchisor support, cooperation terms, and partner success stories.
Developed negotiation scripts
WE'RE EXPANDING THE OPPORTUNITIES FOR YOUR BUSINESS!
READY TO GET STARTED?
«Our team turns business processes into a scalable system — and we love doing it. So you can step back from daily operations and focus on what matters most: a clear path from local to legendary.»
Our process:
01
Fill out the form and book a Zoom call.
02
Intro Zoom Call
We learn about your business, needs, and project scope.
03
Proposal
We send a tailored commercial proposal with a project timeline.
04
Deposit
Pay a 50% deposit via your preferred method — Ukrainian or international bank transfer, cash, crypto, and more.
05
Kickoff
We assemble your project team, set up a workspace and chat, and get to work.
BOOK YOUR INTRO ZOOM CALL
Thank you! We will contact you shortly.
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FAQ
How do I know if my business is ready for franchising?
There are three key criteria: a validated business model, at least one branch where you've successfully replicated your results, and a commitment to structured growth. We'll assess all of this during the FRANCH CRASH TEST — a dedicated audit of your franchise readiness.
How long does it take to package a franchise?
Between 2 and 4 months, depending on the package. We'll nail down the exact timeline after auditing your business.
What documents are included in the franchise package?
Your extend-ready package includes: — A financial model with projections across all key metrics — A legally sound franchise agreement — A franchise manual with step-by-step operational guidance — Training materials for your team
The full document list varies by package.
Will the reports and the accounting system you set up help me if I don't understand finance?
Yes — your financial specialist will walk you through everything and help you understand what's happening in your company.
Do I also need to hire an additional person in-house with financial experience?
It's helpful but not required — it depends on your level of accounting automation and your specific request. Either way, we can add a dedicated person to the support package if needed.
Do you help find franchise partners?
We don't source partners directly — but we set you up to find the right ones yourself: — Ideal franchisee profile — Franchise presentation — Negotiation scripts and objection-handling guides — A partner-facing landing page (FULL package)
Who will be working on my project?
Your scaling partners — the agency’s co-founders Alona Shpachenko and Yunna Bulatnikova. When needed, we bring in additional experts from related fields: financial analysts, methodologists, copywriters, designers, and more.
How many meetings are included?
There's no fixed number — it depends on the size and complexity of your business and how quickly key decisions get made. You're always welcome to check in on progress at any point.
Do I need to have a specific CRM to work with you?
No, no specific one is required — having any system in place is a plus, but if you don't have one, we can work with that too.
